For the Google Ads project with West Cars, we conducted comprehensive research to boost their taxi service from Stansted Airport. We identified high-intent keywords like "taxi from Stansted Airport," crafted compelling ad copy, and optimized the landing page for conversions. By setting a competitive budget and using automated bidding, we targeted the right audience effectively. Continuous monitoring and data-driven adjustments led to a significant increase in bookings, improved ad visibility, and a high return on ad spend, successfully enhancing the client’s online presence and driving more customers to use their services.