Google Ads · Implantology and dental surgery
The highest conversion rate in the account set, from the smallest click volume
Dr Kiran Haseeb Clinic is a specialist implantology and dental surgery practice. Specialist accounts invert the usual paid search logic: the searchable audience is small, the clicks are expensive, and success is measured by how few of them are wasted.
The situation at the start
A small audience where every click has to count.
Implantology is a narrow specialism with high treatment value and a correspondingly small pool of people searching for it at any moment. There is no volume strategy available: the account cannot simply spend more to find more patients, because the searches do not exist.
What it can do is make sure that almost everyone who clicks is a genuine candidate. That is the entire discipline of a specialist account, and it is why conversion rate rather than click volume is the number that matters here.
Client Google Ads account, October 2025 to August 2026.
The approach
Four workstreams,
one engine.
Each stream existed to make the others measurable. Nothing here was run in isolation.
Only implant intent
The account deliberately refuses general dental traffic.
- Keyword set restricted to implant and surgical intent
- General dentistry terms excluded outright
- Procedure-specific language used throughout
- Candidate qualification handled before the click
Rate over volume
With a small audience, efficiency is the only lever.
- Conversion tracking configured for consultation requests
- Bidding aligned to conversion rather than traffic
- Performance judged per conversion at all times
- Low-converting terms removed quickly
Four campaigns, clearly separated
Separation makes a small account diagnosable.
- Four concurrent campaigns covering distinct intents
- Budget shifted toward the campaigns producing consultations
- Weekly review of contribution by campaign
- Clean structure so changes can be attributed
Sell the surgeon
For surgical treatment, the practitioner is the offer.
- Named specialist and credentials carried into ad copy
- Experience and training surfaced pre-click
- Landing destinations built around the clinician
- Reassurance messaging matched to surgical anxiety
The results
The most efficient account in the set.
The account converts at 12.24% — 126 conversions from 1.03K clicks — the highest rate across every account in this portfolio, achieved on the smallest click volume and just Rs 234K of managed media, or about Rs 1,857 per consultation request.
That combination is the whole point of a specialist account. Rather than buying reach and filtering later, the targeting refuses general dental traffic entirely, so the clicks that are paid for are overwhelmingly people who are genuine candidates for the procedure.
Conversions by period
Google Ads · Oct 2025 to Aug 2026Account at a glance
Google Ads · full periodAll figures read from the client's Google Ads account for the stated window. Account identifiers are not reproduced. Managed spend is the account total for the period; cost per conversion is derived from that total and the recorded conversion count.
Key takeaways
What made
the difference.
- 1Specialist accounts optimise for rate, not reach
When the searchable audience is small, conversion rate is the only meaningful measure of account quality.
- 2Refusing traffic is a strategy
Excluding general dental searches outright is what produces a 12.24% conversion rate.
- 3Separate campaigns make small accounts diagnosable
Four clean campaigns let budget move toward what is producing consultations.
- 4For surgery, the surgeon is the offer
Named credentials in the ad copy qualify the click before it is paid for.
Related work
More like this.
Other engagements that shared a discipline with Dr Kiran Haseeb Clinic.
PakistanConversions, cumulative849conversionsAugust 2023June 2025Google AdsTooth Crew Clinic849 tracked conversions from 21.1K clicks at an 11.1% click-through rate, across nearly two years of continuous management.849conversions21.1Kclicks11.1%click-throughRead the case study →
United Arab EmiratesConversions, cumulative1.97KconversionsSeptember 2023June 2025Google AdsCustom Blinds & Curtains1,970 conversions at a 6.43% conversion rate from 30.5K clicks, in one of the most competitive home-services markets in the Gulf.1.97Kconversions6.43%conversion rate30.5KclicksRead the case study →Your turn to be the case study
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