Social Media Marketing
Social media that builds pipeline, not just likes
Strategy, scroll stopping content and community management run as one acquisition system across Instagram, LinkedIn, TikTok and Facebook. Every post has a job, and every month you see whether it did that job in revenue terms.
Get Your Free Social AuditSee Social Case StudiesThe Honest Overview
What social media marketing actually is.
A definition first, because 'posting consistently' is a chore, not a strategy.
Here is what nobody tells you about social media marketing. The average branded post reaches less than 2 percent of the page's own followers organically. Read that again. You could spend a year building an audience of 50,000 people, and a typical post will be shown to fewer than 1,000 of them. If your agency's strategy is 'post three times a week and stay consistent', you are paying for content that algorithms have already decided to bury.
The brands winning on social in 2026 do something structurally different. They make content for the algorithm's real customer, which is not you, it is the viewer who was never going to follow you. Native short form video, hooks in the first 1.5 seconds, captions written for retention, formats the platform is currently boosting. Reach on modern social platforms is interest based, not follower based, which means a brand with 800 followers can outperform a brand with 80,000 if the content is engineered correctly.
That engineering is what we sell. Not a posting calendar. A content system that studies what your buyers actually stop scrolling for, produces it in batches with professional hooks and editing, distributes it natively per platform, and reads the retention data every week to make the next batch sharper.
And because followers are not a business outcome, we wire social to your funnel. Profile conversion paths, lead magnets, DM automations that qualify inquiries, UTM tagged links and retargeting audiences built from every video view. When someone asks what social did for revenue this quarter, we show them a number, not a feeling.
Our social team has produced more than 120 million organic impressions across 38 client brands in ecommerce, SaaS, professional services, hospitality and personal brands. The team is structured like a small studio: a strategist who owns the narrative, scriptwriters who write hooks the way direct response copywriters write headlines, editors who cut for retention curves, and community managers who reply within business hours because a comment left hanging for two days is a customer left hanging for two days.
We are platform native, not platform generic. What earns reach on LinkedIn, contrarian expertise told in plain text, dies on TikTok. What explodes on TikTok, fast cut authenticity with an imperfect finish, looks unprofessional as a LinkedIn carousel. One idea, four native executions. That is the craft, and it is why cross posted content is the first thing we remove from an account we take over.
Browse the social media portfolio to see the wins with real numbers behind every claim on this page.
Deliverables
What every engagement includes.
Eight workstreams, one team. Strategy through reporting, with production quality that competes against media companies, because on social you are competing against media companies.
Channel Strategy
A documented strategy per platform: audience research, competitor teardown, content pillars, formats and the exact metric each pillar exists to move.
Content Production
Short form video scripts, carousels, statics and captions produced in monthly batches, hooked, edited and packaged natively for every platform.
Short Form Video
Reels, TikToks and Shorts engineered from hook to retention curve, because video is where every platform is paying out organic reach in 2026.
Community Management
Comments, DMs and mentions handled within business hours in your brand voice, with escalation rules so a complaint never becomes a screenshot.
Paid Amplification
Winning organic posts get boosted with precise objectives, feeding retargeting pools that our paid media team can convert downstream.
Influencer & UGC
Creator sourcing, briefs and usage rights management, so you get authentic content with contracts that let you actually reuse it.
Social Listening
Trend monitoring, brand mention tracking and competitor watch, so you show up early on the formats and conversations that matter in your niche.
Revenue Reporting
Monthly reports on engaged reach, audience growth, profile conversions and attributed pipeline. Vanity metrics appear in the appendix, not the headline.
Infographic · Our Method
The FAWZ Social Sprint.
Five steps, repeated monthly once the engine is running. This is the social implementation of our published FAWZ Growth Loop.
Audit & Voice
We audit your accounts, your top ten competitors and the last ninety days of your niche's best performing content. Then we document your brand voice, banned phrases included, so everything we produce sounds like you on your best day, not like an agency doing an impression of you.
Pillar Strategy
We define three to five content pillars, each mapped to a funnel stage and a metric. Authority content that earns saves, relatability content that earns shares, and conversion content that earns clicks. Every future post belongs to a pillar or it does not get made.
Batch Production
Scripts are written, hooks are tested against our swipe file of proven openers, and a full month of content is produced, edited and scheduled. You approve everything in one sitting inside a shared calendar, not in seventeen WhatsApp threads.
Publish & Engage
Content goes live natively per platform at tested times. Community managers work the comments and DMs, because the algorithm reads reply velocity as a quality signal and buyers read it as customer service.
Read & Reinvest
We review retention curves, saves, shares and profile conversions per pillar, kill the weakest format, double the strongest, and roll the learning into next month's batch. Winning posts get paid amplification while they are still warm.
Real Example · Real Numbers
Case study.
One engagement, told honestly, including the parts that did not go to plan.
NanoPictures: from portfolio page to inbound booking machine
NanoPictures, an event photography studio, had 2,300 followers and a feed that looked like a hard drive backup: beautiful photos, zero narrative, no reach. We rebuilt the account around three pillars: behind the scenes reels showing the chaos of event shoots, before and after edits that photographers and clients both saved, and client story posts with venue tags that put the content in front of every vendor's audience. Month one reach grew slowly and the client was nervous, which we expected and had flagged, because new formats need algorithm trust. In month two a behind the scenes reel crossed 900,000 views, and the profile converted that attention: booking inquiries came with 'saw you on Instagram' already typed in. Within six months, social passed referrals as their top inquiry source.
Transparent Pricing
Plans.
Flat monthly fees covering strategy, production and management. Content volume scales by plan, transparency does not.
Presence
$1,000
per month · for one primary platform
- 12 posts monthly, one platform
- Content pillar strategy
- Caption and hashtag research
- Community management, business hours
- Monthly performance report
Growth · Most Popular
$2,200
per month · for two to three platforms
- Everything in Presence
- 20 posts monthly incl. 8 short form videos
- Platform native adaptation
- DM funnels and lead capture
- Quarterly UGC creator sourcing
- Dedicated social strategist
Studio
$4,000+
per month · for brands acting like media companies
- Everything in Growth
- 30+ assets monthly, video led
- On location shoot days quarterly
- Influencer campaign management
- Paid amplification management
- Weekly strategy calls
Side by Side
Us versus a typical agency.
Seven questions that separate a content mill from a growth partner. Ask them on every sales call you take.
| Question | Typical Agency | Digital Fawz |
|---|---|---|
| What does the report lead with? | Follower count and likes | Engaged reach and attributed pipeline |
| Who makes the content? | Generic templates, recycled | Custom production in your brand voice |
| Is video included? | Extra invoice | Core deliverable from the Growth plan |
| Cross posting? | Same asset everywhere | Native adaptation per platform |
| Who answers comments and DMs? | Nobody, or a bot | Trained community managers, business hours |
| Strategy documented? | A content calendar at best | Written pillar strategy tied to funnel metrics |
| Contract lock in? | 6 to 12 months | Month to month after the first sprint |
Social Media Marketing Near You
Service areas.
Local market pages with city specific data, unique photography and localized case studies, never templated doorway pages.
Straight Answers
Social questions.
The questions buyers ask us on every discovery call, answered before the call.
What is included in your social media marketing services?
Every engagement includes a documented channel strategy, content pillar planning, monthly batch content production, native adaptation per platform, community management during business hours, and monthly reporting that leads with engaged reach and attributed pipeline. Higher plans add short form video production, UGC creator sourcing, influencer management and paid amplification.
How much does social media marketing cost?
Our plans start at 1,000 US dollars per month for a single platform, 2,200 dollars for a multi platform program with short form video, and 4,000 dollars and above for full studio engagements with shoot days and influencer campaigns. Industry wide, credible social management runs between 1,000 and 6,000 dollars monthly; far below that usually means recycled templates and no strategy.
Which platforms should my business be on?
Fewer than you think. We recommend dominating one or two platforms where your buyers actually spend time before adding more. B2B services usually win on LinkedIn first, visual and local businesses on Instagram, and brands chasing younger demand on TikTok. The free audit includes a platform priority recommendation based on where your competitors are getting real engagement, not just where they are posting.
How long does it take to see results on social media?
Expect the first sixty days to be calibration: algorithms need to learn who your content is for, and we need retention data to sharpen hooks and formats. Meaningful reach growth typically shows in months two to three, and inquiry or pipeline impact follows once profile conversion paths are working. Anyone promising viral results in week one is selling lottery tickets.
Do you create the content or do we have to provide it?
We create it. Scripts, hooks, design, editing and captions are all produced by our team in your brand voice. What we need from you is raw material access: product shots, a monthly hour with a founder or expert for authority content, or footage from your day to day operations. For Studio clients we run quarterly shoot days and handle everything.
Can social media actually generate leads and sales, or just awareness?
It generates both when the funnel is built. We wire profiles for conversion, run lead magnets and DM qualification flows, tag every link for attribution and build retargeting audiences from video viewers. Several of our clients now count social as a top three inquiry source. Awareness without a capture mechanism is where most agencies stop; the capture mechanism is where we start.
Do you handle negative comments and reputation issues?
Yes. Community management includes a documented escalation matrix: what gets a public reply, what moves to DM, what gets flagged to you immediately, and what gets hidden per your policy. Response speed matters because platforms read reply velocity as a quality signal and customers read it as trustworthiness.
Will you work alongside our in house marketing team?
Happily. Common splits: we run strategy and video production while your team handles daily engagement, or we run everything on one growth platform while your team maintains the established ones. The pillar strategy document keeps everyone publishing toward the same goals, and the shared calendar keeps approvals in one place.
Stronger Together
Related services.
Social compounds fastest when it runs beside these three.
Google & Meta Ads
Organic social builds the audiences, paid media converts them. Retargeting pools from your videos are the cheapest conversions you will ever buy.
Branding
A sharp visual identity and voice makes every post recognizable in the feed before the logo even loads.
Content Writing
The long form authority content that social clips are cut from, and the landing pages that social traffic converts on.
Your buyers are scrolling past you.
Free social audit showing what your competitors' best content is doing that yours is not, delivered within five business days.
Get Your Free Social Audit